When it comes to operating a small business, there is a constant ebb and flow of work to be done. As the founder of a small business, you are responsible for many of these day-to-day tasks. This is particularly true of a young business when you do not have the resources yet to hire entire teams to handle different aspects of your business’ operation.
During these early stages, you will be faced with the job of marketing your young company. Whether you are an online software startup or you are a brick and mortar small business, marketing will be key to your company’s success. As a small business consulting company, we make it our goal to help entrepreneurs find the resources and knowledge they need to successfully grow their company. Check out these top small business marketing tips to get your company set on the right track.
Know Your Brand
Make sure that before you ever spend a penny on marketing your business, you actually understand what your brand is. If you haven’t already taken the time to develop your brand, do so now. You can either tackle this on your own by answering some of the following key questions or you can invest in a workshop that caters to small business brand development.
If you want to start working on your brand development on your own, answer the following questions to jump-start the process:
- Why does our company exist?
- What are we trying to achieve?
- What do we stand for and what do we believe?
- How do we differentiate ourselves from our competition?
- What value do we promise our customers?
Start with these basic components of your business to begin building out the core of your brand. Without taking the time to understand your brand, you will have a difficult time marketing it to others.
Know Your Audience
Another important step you will need to take before you ever undertake the actual marketing process is determining who exactly your audience will be. The more familiar you are with your specific and unique audience, the better you will be able to target them with the right marketing materials.
For example, if you do market research and determine that millennial women will be the audience you need to reach, you will take a very different approach in your marketing tactics than if you were trying to reach male Baby Boomers.
Create user personas for your audience and determine key traits about them. Every marketing tactic you utilize going forward should be checked against these personas to ensure you are actually investing in marketing that will reach your specific audience.
Know Your Unique Value Proposition
One of the most important keys to success as a small business is understanding what your unique value proposition is. In order to determine this, you need to ask yourself a few key things:
- What benefit do I offer to my customers?
- What need do I solve for my customers?
- What makes me stand out from competitors in the same space?
Once you are armed with these answers, you can determine the messaging for portraying this value to potential clients.
Know When To Get Help
As the founder of a small business, you will be best equipped to walk through the above marketing steps. You will know better than anyone else what it is that makes your company stand out and what message you want to share with the world about your business.
Getting that message out there though can be a time-consuming process. If you recognize that your time would be better spent on running your business rather than focusing all your energy on marketing tactics, reach out for help. Here at 10x Growth Labs, we are passionate about helping entrepreneurs access the tools and resources they need to succeed. We offer a marketing program called SkyRocket that can help you take your brand messaging and put it in front of the right people. From creating organic marketing funnels to providing streamlined customer communications systems, this all-inclusive program can help you boost your business to success.
When you need small business consulting and advice in Columbus or surrounding locations, we hope you will turn to 10x Growth Labs. From workshops to expos, we provide you with the resources you need to help build, launch, and grow your small business.